Diminutive Barcode

This is the smallest barcode I've ever seen [not that I've looked that hard]. It's on my latest gross [144 -good to know that some things are still sold by the gross]] of masking tape,one of the staple raw materials of the studio [for securing the recycled newspaper I use to wrap pots]. I buy the thinnest tape-12mm wide- and the barcode is a scant 3mm high. Can anything or anyone actually read it? So why is it there? [Don't lose too much sleep over this- it just struck me as strange].
Meanwhile,I am firing the 3rd of the pre-Pesach biscs,which should yield 4-5 glaze kilns over the next week or so,and awaiting the second of 3 groups visiting the studio today.